5-10-30 is a curated marketplace where wellness creators sell packages, subscriptions, and content — discoverable through a feed built for feel-good scrolling, not doom scrolling.
It sells the version of health that looks good on Instagram: expensive supplements, 90-minute workout sessions, rigid meal plans that fall apart the second real life shows up.
5-10-30 was built for the other 90%. People who want to feel better but can't commit to a two-hour gym session, a $300/mo program, or a complete life overhaul.
5 minutes. 10 minutes. 30 minutes. That's the starting point. Everything on 5-10-30 was made by creators who understand that small wins compound.
Create a page. Set your prices. Sell packages: 4-week meditation series, meal prep plans, workout libraries. One-time purchases, your pricing, your brand.
Run a paid channel with fresh weekly content — a nutritionist publishing Sunday meal plans, a coach with daily movement programming, a mindfulness teacher with ongoing journal prompts.
Post short wellness content — quick meal preps, stretch routines, meditation tips, daily motivation. Build audience before they ever buy anything.
15% platform fee. Stripe takes ~3%. You keep the rest. No upfront costs, no monthly fees — the platform only makes money when you make money.
We review each creator to keep quality high. Approved creators build out their storefront and start posting to the discovery feed immediately.
The feed is the front door. Short positive wellness content — a photo of a meal prep, a 60-second stretch routine, a guided breathing clip. Users find creators naturally, not through ads.
A user sees a creator's post about a 10-minute morning stretch routine, taps through to their profile, finds a 4-week mobility program and a daily subscriber channel. The feed is the top of the funnel — marketplace and subscriptions are the revenue.
Package sales (one-time), subscription channels (recurring), feed engagement (retention). Each layer reinforces the others — casual scrollers become subscribers, subscribers become package buyers, package buyers recommend creators to new scrollers.
One-time purchases. Complete programs, meal plans, series. Captures high-intent buyers ready to commit.
Monthly recurring revenue from ongoing creator channels. Predictable income for creators, fresh content for subscribers.
Daily active users driven by positive doom-scrolling. Keeps the platform alive between purchases. Top of funnel for both marketplace and subscriptions.
5-10-30 exists to make those decisions easier — for the people who make the content and for the people who consume it. Every 5-minute meditation, every 10-minute workout, every 30-minute meal prep is a small win that compounds.